Sounds risky...

That thing you're scared to do?

It's because it's risky, right?

It could go wrong. It could be embarrassing. It could lose money. That's the risk.

But if it goes right? Turns out, there's risk there, too.

It could work--at first--then fail.

It could make money--then lose more.

It turns out risk is at the next step too. And the next. And the next.

It sounds overwhelming, until you realize you are where you are now because of all the risks you've already taken. In fact, you've taken risks more than you realize. For that matter, life is a risk. Work risks time, effort risks energy, love risks rejection.

You are a pro when it comes to taking risk - so much so that you do it daily without even knowing it!

That current risk doesn't seem so big now, does it?